Jan-Willem van Rijnberk is a visual artist and a former museum director. He is NLP master and specialises in artist practise development and artist-coaching. He is the founder of SEA Foundation, and initiator of Gust van Dijk Home to Contemporary Art. On the one hand, it is his mission to enlighten the love for art and to embed art more into society. And on the other hand, he empowers artists through peer-to-peer learning and professional development. Over the years, Jan-Willem van Rijnberk has supported many contemporary artists and together organised exhibition that focus on professional development of their artist’s practise. In addition, he creates courseware to simply enjoy art more.